Jose Angel Morato is a creator. His training in objective-driven communication and art, combined with his knowledge of materials, manufacturing processes, and project management, has enabled him to conceptualize concrete and precise solutions foreach objective, executable within specified timelines and budgets. Since the year 2000, he has been leading +INFINITO as the Executive Creative Director. Alongside a team of architects, engineers, and designers, they construct wayfinding systems, signage, and other necessary creations to imbue the architecture with thevalues and personality of the brand, facilitating swift and delightful understanding of the hotel.

In addition to his own artistic works, he crafts pieces for projects that enrich the brand and architecture onboth conceptual and experiential levels. Sculptures, unique walls, receptions, utilizing various materials and dimensions.

With years of experience collaborating with various hotel brands, he actively participates in conceptual and technical decision-making discussions for projects where customer experience is the primary goal.